Two giants dominate India's online lingerie market: Zivame and Clovia. But their sizing systems are not identical. If you've ever ordered the same size from both and gotten completely different fits, this guide explains why.

The Short Answer

Clovia runs slightly smaller in the band and deeper in the cup. Zivame is truer to international US/UK sizing but has shallower cups. If you're between sizes, go up a band in Clovia or down a cup in Zivame.

Size Chart Comparison (Band 34)

CupCloviaZivameUS Equivalent
BSnugTrue34B
CDeep cupStandard34C
DDeep cupShallow34D
DDTrueRuns small34DD

Which Should You Choose?

  • Choose Clovia if: You need deeper cups, fuller coverage, or wear D+ sizes.
  • Choose Zivame if: You prefer international-style sizing, t-shirt bras, or fashion styles.

Use our Size Converter to cross-check before ordering.


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