Two giants dominate India's online lingerie market: Zivame and Clovia. But their sizing systems are not identical. If you've ever ordered the same size from both and gotten completely different fits, this guide explains why.
The Short Answer
Clovia runs slightly smaller in the band and deeper in the cup. Zivame is truer to international US/UK sizing but has shallower cups. If you're between sizes, go up a band in Clovia or down a cup in Zivame.
Size Chart Comparison (Band 34)
| Cup | Clovia | Zivame | US Equivalent |
|---|---|---|---|
| B | Snug | True | 34B |
| C | Deep cup | Standard | 34C |
| D | Deep cup | Shallow | 34D |
| DD | True | Runs small | 34DD |
Which Should You Choose?
- Choose Clovia if: You need deeper cups, fuller coverage, or wear D+ sizes.
- Choose Zivame if: You prefer international-style sizing, t-shirt bras, or fashion styles.
Use our Size Converter to cross-check before ordering.
Related Reading
- Best Bras for Heavy Bust in India — top D+ options from Clovia, Triumph and more
- Understanding Sister Sizes — use this when one brand runs small
- How to Measure Your Bra Size at Home — start here before ordering from any brand
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